Sarah Michelle Gellar has joined the ranks of star retailers with her new venture, Foodstirs. The kid-friendly line will function three signature baking mixes— all free of synthetic preservatives, flavors as well as colors — for brownies, cupcakes as well as cookies, together with frosting as well as food crafting kits total with embellishing supplies as well as tools.
According to People, Sarah was influenced to produce the brand during a playdate with friend as well as Foodstirs co-founder Galit Laibow. They set up a baking day with their daughters, however couldn’t discover a mix that was totally free of additives as well as synthetic ingredients. So they chose to make their own.
“You recognize cooking is so much much more than just cooking – it’s math skills, language skills, motor skills, life skills as well as it’s confidence building since youngsters begin to believe they can achieve this stuff,” Sarah told People. “The pride as well as confidence I see in my child [5-year-old, Charlotte] when she’s baking with me is exciting.”
Sarah looks to Pinterest for “fun, food crafting projects,” so aspired to produce a brand that provides simple as well as easy recipes that are really attainable. “Our whole concept is to bridge the space between motivation as well as execution,” she said.
Foodstirs will be offered on the internet in October.